這是一本易讀，讓人喜歡讀，邊讀邊激發很多想法，也學得到新知識的ㄧ本行銷書 Create tensions that leads to forward motion. Marketing is the generous act of helping someone solve a problem. Their problem. The other kind of marketing, the effective kind, is about understanding our customer’s worldview and desires so we can connect with them. It’s focused on being misses when you’re gone, on being more than people expect to those who trust us It seeks volunteers, not victims. Your emergency is not a license to steal my attention. Your insecurity is not a permot to hustle me or my friends. If you help them to become a better version of themselves, the ones they seek to be, you’re a marketer. Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust and action. You want to make change by making culture. Begin by organizing a tightly knit group. Begin by getting people in Sync. Culture beats strategy-- so much that culture is strategy. You can bring someon...